The brand added 11 million followers to its account in the last year, a 25.9% growth in fans.
Netflix has a total fan following of 57 million on Facebook which is 10 times more than its closest competitor, Amazon Prime Video.
Read on to find out more about Netflix’s social media strategy. The time period used to analyze this report is from 1st April 2018 – 1st April 2019. It listens to over 100,000 brands to help our clients create more engaging content, get more certainty around their social strategy and automate their reporting. This Netflix social media report was put together using Unmetric Analyze. The success of Netflix’s operations has attracted its share of competitors over few years, but despite this, Netflix manages to come out as the dominant streaming provider, helped, in part, by its excellent social media strategy.įrom posting updates on upcoming movies and shows to engaging its audience with witty comebacks, Netflix manages to fulfill the purpose of its existence on social media as it does with its streaming video content – pure entertainment. Netflix is currently operating in over 190 countries at present and has a total of 139 million global paying subscribers. The online streaming company has changed the way we watch movies and television shows and caused some big-name casualties along the way. The birth of Netflix in 1997 may not have caused much of an entertainment disruption at the time, but fast forward 20-odd years, and few could have predicted the impact Netflix would have.
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